One of the main differentiators of Jukebox.ae on Dubai's entertainment market was promoting vinyl and turntable culture. At the same time company was rapidly expanding its portfolio of live music bands and entertainment acts. Its philosophy was already in its name.
The logo and all brand elements needed to emphasize both of these aspects. They are reflected in the pictogram of a vinyl record with tonearm as well as in the motif of a doubled triangle, resembling old-time jukebox machines play button.
Third Rail Graphics is a boutique creative agency domiciled in Dubai, United Arab Emirates. We operate as a network of highly skilled and experienced creatives from Europe and the Middle East that mobilize on a project basis. We are graphic designers, illustrators, social media experts, developers and product managers.
Marketing managers often find themselves between the rock and a hard place.
Their budgets do not allow them to use services of big international agencies, and at the same time, they are often short on resources that could provide them with essential marketing aspects such as creative graphic design, digital online presence, events or integrated marketing communications.