Innocence DXB was a project developed together with Software AG Middle East aiming at starting a charity fundraising platform to support programs helping underprivileged children in the MENA region get access to education.
It was formally under the Software AG's umbrella, so all branding elements that needed to be created had to be compliant with their branding guidelines. We took a little bit of a more creative twist on it.
Third Rail Graphics is a boutique creative agency domiciled in Dubai, United Arab Emirates. We operate as a network of highly skilled and experienced creatives from Europe and the Middle East that mobilize on a project basis. We are graphic designers, illustrators, social media experts, developers and product managers.
Marketing managers often find themselves between the rock and a hard place.
Their budgets do not allow them to use services of big international agencies, and at the same time, they are often short on resources that could provide them with essential marketing aspects such as creative graphic design, digital online presence, events or integrated marketing communications.